Adee
Big Ideas. Small Bites.
AI-curated news, designed for short, intentional reading sessions.
A product exploration focused on clarity, trust, and information quality over volume.
Context & Problem
Most people don’t lack access to information. They lack clarity.
News consumption today is fragmented across platforms and feeds optimized for engagement rather than understanding. The result is constant noise, decision fatigue, and shallow consumption.
Adee explores a different approach: fewer stories, curated by AI, designed to be consumed in short, focused sessions that fit real moments throughout the day.
Product Direction
The goal wasn’t to build another feed.
These principles guided decisions across onboarding, interface density, and interaction patterns.
Adee was shaped around three core principles:
Curation over volume
Fewer, higher-quality stories instead of endless scrolling.
Time awareness
Content designed to be completed in 3–6 minutes, based on how people actually consume information.
Trust and neutrality
Clear sources, minimal editorial noise, and transparent content signals.
Core Experience
At the heart of Adee is a curated feed designed to reduce cognitive load rather than maximize time spent.
Stories are selected and summarized by AI, then presented with clear signals such as topic, source, and estimated reading time. This allows users to quickly decide what fits their moment without scrolling endlessly.
Once inside a story, the reading experience prioritizes calm typography, clear hierarchy, and minimal distraction. For moments when reading isn’t possible, the same content can be consumed through audio, maintaining continuity across formats.
The experience is designed to feel intentional, focused, and finite.
Personalization & Discovery
Personalization in Adee is designed to feel lightweight and respectful.
During onboarding, users define their interests by selecting topics, creators, and sources. This input shapes the feed without locking the experience into a rigid filter bubble.
Beyond the feed, search and discovery allow users to explore content intentionally, shifting from passive consumption to active curiosity when needed.
The system balances guidance and control, allowing personalization without overwhelming configuration.
Product Completeness
Beyond the core experience, Adee includes the necessary structural layers to support trust and long-term use.
Account management, preferences, and settings were designed with the same level of care as the primary flows. These areas give users visibility and control over their experience without adding friction or visual noise.
Designing these less visible surfaces was essential to treating Adee as a complete product, not just a concept.
Outcome & Reflection
Adee validated that clarity, not volume, can be a compelling product differentiator in news consumption.
Designing around short, intentional sessions helped surface clearer product decisions and reinforced the importance of constraint as a design tool. Treating time as a first-class variable influenced everything from content sizing to interface density.
If taken further, the next steps would focus on validation through real usage, measuring trust and retention signals, and refining personalization based on behavioral data rather than explicit preferences alone.