Adee

Big Ideas. Small Bites.

Stay in the loop on what you care about.
A quiet space to focus.
Mindful discovery, not doomscrolling.

Overview

Adee keeps you current on the topics you care about without trying to hook you. Using AI, it goes from macro to micro: it starts with your choices (topics, publications, creators), then discovers each source’s formats (Substack, web articles, YouTube). It cross-references your taste with public engagement signals like views and likes to assemble a varied, relevant, high-quality digest sized for short, focused sessions.

Role:
Design Lead

Duration:
2 Months

Platform:
iOS App

Team:
Angie, Product Manager
Angie, Product Manager
Angie, Product Manager
Angie, Product Manager

Contribution:
Product design
Design system
Interaction design
UX writing
Prototyping

ONBOARDING VIDEO OR IMGS

Challenges

People bounce between feeds and inboxes to keep up with interests, but short-form platforms optimize for hooks, not clarity, which makes it hard to stay informed without getting distracted.

What we must solve

  • Turn noisy scrolling into a short, satisfying learning loop

  • Keep a familiar swipe feed while enforcing single focus per screen

  • Support read and listen with minimal friction

  • Personalize early without heavy setup

Audience

Persona: Valeria
Curious generalist with overlapping interests: music, technology, specialty coffee. She jumps between email, RSS, Substacks, Instagram, and YouTube to stay in touch with everything.

Use Case

Primary use case

Break-time catchup. Two to three quick sessions per day to stay up to date without falling into endless scrolling.

Success Criteria

  • Time to value: first summary started within about a minute after onboarding.

  • Break fit: a typical break fits two completed summaries, or one summary plus a Save.

  • Intent over parking: more Read or Listen starts than passive Saves.

  • Healthy library building: Follows and Saves grow steadily without hoarding.

  • Feedback in the loop: a meaningful share of completed summaries include feedback taps like Love it or More like this.

Cognitive: Map /

Process

Insights (pain points we tackle)

  • One place that gathers all your sources

  • Designed for focus: do the task, finish, move on

  • Bite-sized to maximize limited time without losing depth

Design bets

  1. AI summaries for 3 to 6 minute reads or listens

  2. Personalization seeded by topics, publications, and creators

  3. Time affordance everywhere for predictable sessions

  4. Short-form swipe feed for articles, purpose-built for focus

  5. Not overwhelming: the deepest action is Bookmark

  6. Audio or text per moment, switch modes as context changes

  7. Forced focus: audio pauses when you leave the article or the app

App structure

  • Curated: personalized feed

  • Discover: explore new topics and voices

  • Search: topics, creators, sources

  • Bookmarks: saved for later

  • Settings: account, notifications, playback

Validation

What we will measure

  • Primary: articles read (completions)

  • Secondary: Follows, Saves, and feedback taps to refine the algorithm

Planned studies

  • 5 to 7 remote first-use sessions (onboarding to first summary)

  • Unmoderated prototype test of feed comprehension and card actions

  • Copy A/B for feedback labels and CTA verbs

Learnings

Next Steps

Working hypothesis

Focusing the experience on the information you care about, and summarizing it for short sessions, creates a modern way to keep interest in quality content without doomscrolling. You can always go deeper at the source when you want.

Next steps

  • Build a lightweight MVP with a vibe-coding platform

  • Estimate AI and infra costs from a real prototype

  • Define numeric targets from early usage data

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