Product designer. Systems maker

Latest Projects

All Projects
A collage of multiple smartphone screens displaying various app interfaces, including social media feeds, content discovery, personal profiles, and multimedia controls, with a pink background.

Adee

A variety of groceries including a bottle of red wine, snack packages, bottled supplements, a large white detergent bottle, and small medication bottles, arranged on a light background.

YEMA

Two smartphones displaying a shopping app with various products, including a t-shirt, a watch, and a handbag, on an orange and pink gradient background with a large Linio logo.

LINIO

About

20+ years in brand, advertising & product.
I craft digital products.

A man with a beard and tattoos sitting at a table with a laptop in front of him, in a room with staircase and large potted plant in the background, black and white photo.

I bring a generalist toolkit: a brand manager’s lens, an advertiser’s instincts, and systems design rigor. That combination lets me deliver cohesive, user-centered experiences — at scale, built to last.

Full Bio

Explorations

All Exploration

Carrer

Present

Consultant / Freelancer

Consultant / Freelancer

YEMA (Acquired)

2019 - 2024

Sr. UI / UX Designer - Sr. Product Designer

Linio (Acquired)

2017 - 2019

Sr. Product Designer

House Digital Agency

2014 - 2016

Creative Director

Carnal Agency

2012 - 2014

Digital Creative Director

Xaga

2009 - 2010

Creative Director

Bridger Conway

2010 - 2011

Digital Creative Director LATAM

United Virtualities

2004 - 2009

Sr. Art Director

Services

Product Design
Design Systems
Brand & Identity
Creative Direction
Packaging
Consulting

Selected Clients

YEMA
Linio
Procter & Gamble
Grupo Modelo
Colgate / Palmolive
North Face
Paco & Gabana
Fox Channel

Download CV